Philippine Fashion Week : It’s the clothes, not the faces

Penshoppe dubbed its collection “Intensity,” a fitting word to describe the brand’s fire to continue being one of the country’s leading casual clothing brands despite the influx of international clothing brands squeezing the market.

This time around, the brand puts a spotlight on its clothes -- a big change from the last few seasons at PFW, when the the buzz usually surrounded its endorsers walking the runway and not the fresh designs.

The brand made the right decision as the crowd (which came without high expectations) was pleasantly surprised with the new style direction.

This season, Penshoppe divided its collection into four segments.

Red, gold and glitter dominated the Dressy: Glitter and Shine line which kicked off the show. Preppy Casual followed, mixing everyday pieces with preppy sensibilities. Meanwhile, an unexpected line was the Resort wear, a collection showcasing warm weather-ready pieces in very feminine silhouettes.